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LinkedIn Learning
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Author
Language
English
Description
"Homemade for Sale, Second Edition is the authoritative guide to starting and running a home-based food business, now fully updated and expanded. From food product ideas and marketing, to profiles of successful cottage food and food freedom entrepreneurs, to navigating laws, get cooking and turn a hobby into a business."--
Pub. Date
[2013]
Language
English
Description
This program looks at promotion as an element of the marketing mix. It discusses forms of advertising, including television, radio, billboards, cinema, press, and the internet. It also considers direct marketing, public relations, sponsorship, and point of sale.
Pub. Date
[2017]
Language
English
Description
What is it like to be a marketing manager? In this Career Q&A video interview, Ben Plantan talks about his career path, what he does on the job, and the keys to success in marketing. He also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
Pub. Date
[2015]
Language
English
Description
Whole Foods Market co-founder John Mackey, ahigh-profile critic of the minimum wage, Obamacare, and the regulatory state, Mackey believes that free markets are the best way not only to raise living standards but also to explore new ways of building community and creating meaning for individuals and society.He talks with Nick Gillespie about some of his ideas and philosophy. A Reason TV production.
Pub. Date
[2009]
Language
English
Description
Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. The program clearly defines marketing and explains its role within business; it also explains how the marketing function interrelates with the other functions of business such as finance, production and human...
Pub. Date
[2014]
Language
English
Description
Selfridges was the brain child of an American - Mr. Harry Gordon Selfridge. He brought about a complete revolution in the way that Londoners shopped, introducing a new American retail model which made shopping less of a practical pursuit and more of a luxurious adventure. But there was another one side to the story - Harry's private life. When it began to seep into his business, the effect on him and his store was devastating.
Pub. Date
[2013], c2011
Language
English
Description
Digital marketing expert and author Aaron Shapiro has some advice for your business success: stop advertising and start talking to your customers. This ABC News report looks at the marketing techniques of some of the biggest names on the Internet, and how they got there.
Author
Series
Pub. Date
[2019]
Language
English
Appears on list
Description
A new world has opened to writers who wish to have their words turned into finished books. With technological advances in typesetting, printing, distribution, and sales, self-publishing has become a reality. But while converting your writing into a commercially available title may sound relatively easy-based upon the claims of some companies that offer this service-there are many important considerations you should be aware of before going to press....
Pub. Date
[2007], c2007
Language
English
Description
This program offers the best of the Clio gold and silver winners for the year 2007. Entries include Sony Bravia's "Paint," Combos' "Fever," Dove Self-Esteem Fund's "Evolution," Instituto de Apoio a Crianca's "Alzheimer's," Coca-Cola's "Happiness Factory," Toyota Yaris' "Chase," Sprite's "Sublymonal," Vaseline's "Sea of Skin," Microsoft Xbox 360's "Cops and Robbers," JCPenney's "Crazy Beautiful," Sure Deodorant's "Go Wild," Sears' "Arboretum," Travelers...
71) The Clios 2006
Pub. Date
[2006], c2006
Language
English
Description
This program documents 2006's winners of the gold, silver, and bronze Clio Awards. Entries include Honda's "Impossible Dream" and "Dreams," Microsoft Xbox 360's "Water Balloons," Nike Free's "Reincarnate," Rexona's "Stunt City," MTV Networks' "Beatbox Family," Snickers' "Bald," Vodafone's "Mayfly," AOL's "Bad," Volkswagen Polo's "Angel's Day Off," Olympus Europe's "Red-Eyed Baby," Toyota Camry's "Knives," GE's "Ecomagination," Amnesty International's...
Pub. Date
[2005], c2005
Language
English
Description
This program revisits 2005's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Evolution," "Shoxploitation," and "Scary House"; Volkswagen's "Time"; Wanadoo's "The Chase"; adidas' "Improvisation"; Labatt-Bud Light's "Cuppa"; Toyota Prius's "Donkey"; Stella's "Pilot"; Ford Ranger Opencab's "King Kong"; Bud Light's "Sky Diver"; and Miller Lite's "Victims.
Pub. Date
[2009], c2008
Language
English
Description
This program focuses on the best of the Clio gold and silver winners for the year 2008. Entries include McDonald's "Estate Agent," "Alan Hansen," and "Plumber"; Sony Bravia "Play-Doh"; StuffIt Deluxe "Life of a Goldfish," "Pregnancy," and "New Year's Resolutions"; Kellogg's All-Bran "Construction Worker"; Centraal Beheer Achmea "Prison Guard"; Sedal "Placard"; Shera Ceiling Board "Shakespearean Gecko"; YWCA Vancouver "Paper"; Greenpeace "Hanging On";...
Pub. Date
[2005], c2005
Language
English
Description
This program displays the best of the Clio gold and silver winners for the year 2005. Entries include Citroen's "Dance"; Sony PlayStation 2's "Golfers" and "Athletes"; Peugeot 407's "Toys"; North American Coffee Partnership-Starbucks' "Glen"; Volkswagen Golf's "Kids On Steps"; adidas' "Unstoppable"; Mercedes-Benz Convertibles' "Sounds of Summer"; and the California Milk Advisory Board's "Russian Family.
Pub. Date
[2009], c2009
Language
English
Description
This program showcases the best of the Clio winners for the year 2009. Entries include "Beauty Bowling" (Esthe WAM Hair Removal), "Bulldozer" (Crest), "Damn Boots" (Nomis Football Boots), "Doghouse" (JCPenney), "Everybody Against Everybody" (Amnesty International), "Fate" (Nike), "Get It On" (Durex), "It's Mine" (Coca-Cola), "Pinata" (Skittles), "Rabbit" (Comcast), "Secrets and Lies" (Levi Strauss), "So Cute" (Axe Shower Gel), "Sound Designer" (HILTI...
76) The Clios 2008
Pub. Date
[2009], c2008
Language
English
Description
This program enumerates 2008's winners of the gold, silver, and bronze Clio Awards. Entries include Hydro Oil and Energy "Train," Freixenet "The Key to Reserva," Absolut "Protest," Concert Hall Dortmund "Symphony in Red," ASICS "Origami," Monster.com "Daybreak" and "Legs," Toyota "Earth's Greatest Four-Wheel Drive," Nike Cricket "Traffic," Louis Vuitton "A Journey," Sony Walkman "Music Pieces," Iberia "Snap," Microsoft Xbox "Diorama" and "Making of...
77) The Clios 2009
Pub. Date
[2009], c2009
Language
English
Description
This program brings together 2009's winners of the gold, silver, and bronze Clio Awards. Entries include "Aaron Burr" (California Milk Processor Board), "Announcement" (Carlsberg Lager), "Brother of the Bride" (Hallmark), "Dance" (T-Mobile), "Eyebrows" (Cadbury's Dairy Milk), "Fight" (Volkswagen Golf), "Heist" (Coca-Cola), "Love at First Flight" (Virgin Atlantic 25 Years), "Penguins" (BBC iPlayer), "Presence" (Mercedes-Benz), "Sea Orchestra" (United...
78) The Clios 2007
Pub. Date
[2007], c2007
Language
English
Description
This program tallies up 2007's winners of the gold, silver, and bronze Clio Awards. Entries include Combos' "Heart to Heart," Honda's "Brand New," Camelot Lottery's "Bag of Smiles," Coca-Cola's "Video Game," Reale Mutua's "The Family," Skittles' "Leak," Nike Air Max's "Defy," Altoids' "Fruit Pants," BBC Radio 2's "Elvis," Minority Forum's "Black Soccer Star," Axe Dry's "Mother Hen," Volkswagen's "Like," Propel Fitness Water's "Stress Monster," Nokia's...
Pub. Date
[2009], c2007
Language
English
Description
At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial on the Commodore in Wheels, Australia's oldest and biggest-selling...
Pub. Date
[2013], c2011
Language
English
Description
Sales copy is the entrepreneur's chance to win over customers. Due to limited budgets, most small business owners end up writing this themselves instead of using some high-cost advertising firm. This ABC News report gives tips to entrepreneurs on how to write sales copy that will catch the eye of your prospective customers. Andre Taylor, author of You Can Still Win, offers his advice.
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